2026 Ayrton Senna Collection TAG Heuer Hat

2026 Ayrton Senna Collection TAG Heuer Hat

This six-panel baseball cap is part of the official Ayrton Senna Collection and features co-branding from Swiss watchmaker TAG Heuer. The cotton body is finished in deep red across all panels, with a quilted diamond-stitched texture covering the entire surface and a green underside on the peak providing a contrasting detail.

The front carries an embroidered TAG Heuer roundel badge in green, red and white. On the left panel, the Double S logo with SENNA lettering is stitched in white thread, while the right panel displays Ayrton Senna's signature reproduced in white embroidery. The Double S motif appears again on the rear panel, positioned above the adjustable white strap closure.

The cotton construction supports all-day wear, and the adjustable rear strap accommodates a range of adult head sizes without requiring a fixed size selection. A piece from the licensed motorsport collection of one of Formula 1's most recognisable names.